
Plan your trip, discover hidden gems, and experience Michigan like never before.

Maya
Your Pure Michigan Guide
Click a question below to see how Maya provides personalized, knowledgeable recommendations for every type of traveler.
From planning your perfect itinerary to discovering hidden local favorites, Maya transforms how visitors experience Michigan.

Build a custom Michigan itinerary in seconds
Maya creates personalized day-by-day itineraries based on your interests, travel dates, and group size.

Find hidden gems you won't find on Google
Access insider knowledge about secret beaches, local favorites, and off-the-beaten-path experiences.

Discover Michigan's best restaurants and experiences
From Detroit's food renaissance to UP pasties, Maya knows every culinary corner of the state.

Hiking, lakes, beaches, and seasonal activities
Whether it's kayaking Pictured Rocks or skiing Boyne Mountain, find your perfect outdoor experience.
Click any destination on the map or in the list below to explore what makes each place special. Maya knows every corner of the Great Lakes State.
12 places to explore
Endless shorelines, warm breezes, and golden sunsets

Towering dunes, crystal-clear waters, and miles of pristine beach

Cherry festivals, vineyard tours, and Grand Traverse Bay

Kayak through sea caves and multicolored sandstone cliffs

Car-free island paradise with Victorian charm and famous fudge
Tap the microphone and speak naturally. Maya understands your questions and responds with personalized Michigan recommendations.
Maya represents Michigan's first AI-powered tourism workforce — increasing visitor spending, improving experiences, and positioning Michigan as the most technologically advanced tourism destination in the U.S.
$8+
Return for every $1 spent on Pure Michigan
24/7
Always-on digital concierge for every visitor
50+
Languages supported for global travelers
103
State parks and recreation areas covered
Personalized recommendations drive higher per-visitor spending by surfacing premium experiences tailored to each traveler's interests.
24/7 instant access to expert-level Michigan knowledge means every visitor gets the trip of a lifetime.
Maya speaks 50+ languages, making Michigan accessible to international travelers and expanding the state's global tourism footprint.
Deploy Maya across cities, parks, attractions, and digital touchpoints — one AI concierge serving millions of visitors.
Every visitor to Michigan interacts with Maya before they arrive, while they're here, and even after they leave. Here's how we scale this vision across the state.
In-room Maya access for personalized local recommendations
Welcome kiosks greeting travelers as they arrive in Michigan
Interactive Maya stations at every Michigan welcome center
Holographic Maya displays across Michigan's top destinations
"Michigan's first AI-powered tourism workforce — available everywhere, for everyone, in every language."
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Maya is ready to become Michigan's most powerful tourism asset. Let's make it happen.